The release of Satya and Ritesh Rana’s Jetlee, presented by Mythri Movie Makers, has been boycotted by several theatres, including multiplexes in Telangana. The issue stems from the disagreement over the revenue-sharing model between TFCC and the Active Producers Guild. While Mythri supported the rental system, TFCC opted for a percentage sharing model.
Asian Chain and all those theatres under the control of SVC that prefer percentage sharing refrained from screening Jetlee. Mythri Distributors LLP responded to the issue through a statement calling it unfair. Mythri argued that Jetlee has not been allowed to screen even in multiplexes where there are no issues or disagreements on sharing terms.
Mythri Distributors LLP opined that blocking a film in one segment of the business to force acceptance of terms in another segment looks like arm-twisting and called it a bad example of how to run the business.
Mythri believes that Jetlee will be allowed to screen in those multiplex properties without any further ado, and made it clear that they are open to discussions.
